targeted marketing solutions
Knowing your customers
is not the same as
truly understanding them.
Marketing Associates has developed a combination of technologies and methodologies that provide deep insight into the markets you thought you knew.
Truly understanding the mindset of your target audience today requires new tools and fresh insights. A targeted and fully integrated marketing approach ensures that you reach out to the people who are relevant, financially viable and most likely to respond.
Utilizing advanced market analysis and modeling, award-winning creative services, sophisticated social media initiatives and end-to-end reporting metrics, Marketing Associates develops actionable strategic plans and high-impact tactical programs that lock-in their target audience and inspire them to action.
Our Targeted Marketing Capabilities
- Award-winning creative design and copywriting
- Website design and hosting
- Database and list management
- Social Media planning and implementation
- Offer fulfillment and sweepstakes administration
- Onsite call center for program administration
- End-to-end analytics and reporting
Our Targeted Marketing Approach
- Identify goals and objectives
- Align targeting with business objectives
- Research and analysis into market behaviors/insights
- Identify/recommend target-specific solutions
- Generate client-approved solutions execution plan
- Track, measure and analyze outcomes
- Continuous improvements/refinements based on key learnings
One Kennedy Square • 777 Woodward Ave • Suite 500 • Detroit, Michigan 48226 • p 313.965.3000 • f 313.965.2800